Thursday, September 3, 2009

Tough love for Foreign IT companies that want to come to America

You are the third IT company that is looking to expand into the US market that has contacted me today, so I am sorry if I seem a little blunt.

You have put together a mission statement below, that has a lot of Buzz Words. No on cares about buzz words.

What problem do you solve?
Who is your target customer?
Who is your target customer’s target customer?
Why should that person hire you and not any of the other million web site developers?

How are you going to connect with the person in the United States that will make a decision to use your company, and sign a check to pay you?

Once you have answered these questions, you can then start to look at expanding your market.

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