In this week’s article, I will review the effectiveness of the tools that I have been Blogging about for the last 4 weeks. I outlined some of steps that I am following in the prior Blog. My goal is to drive traffic to my web site, www.salesrepusa.net, connect with new prospective clients for my Outsourced Sales Management Company, and grow my company.
I used Microsoft Office Live to set up my web site last year. I selected Microsoft Live based on the low cost of entry and the easy development tools that Microsoft provided. At this time I feel that I need a more complex web site with embedded HTML codes. When I embedded Google’s tracking code into my site last week, Internet Explorer could not open the site and crashed. I am sorry to any readers that had a problem. When I tried to contact Microsoft for support, I found that the toll free phone number was no longer available. I am planning to switch to a different host next month that supports embedded HTML codes for tracking. If anyone has suggestions, please post them in the comment section.
When I set up my site, I filled in the Keyword section with every possible key word I could think of. As I started to monitor my site, I noticed that only a few of the Keyword were driving traffic to my site. Website Grader also recommended that I reduce the quantity of key words. I also set up Google Adwords with an advertisement for “Outsourced Sales Management”, as a test to look at which keywords are effective, and to drive traffic to my site. Based on a very short test I was able to review which Keywords were generating traffic for me. I then went back to my site and modified the Keywords. Following these changes I have noticed an increase in the daily web traffic.
It has been about 4 weeks since I added Google Ads to my Blog at this Blogger site. Google Ads provides me with daily information showing how many people have read my Blog. In the last 4 weeks, over 1200 people have read this Blog. I also look at the Microsoft Office Live Reports. So far in about one week, almost 200 people have read the Blog on the web site.
I mentioned last week www.websitegrader.com . It is a tool to review your web site which recommends improvements to increase your ranking. I have used this tool for a few potential clients who were unhappy with the effectiveness of their web sites. I very quickly was able to suggest modifications to the potential clients which should improve traffic to their sites.
Overall I have found that these simple SEO techniques have been very successful expanding my brand, increasing web traffic on my site, and driving client to my consulting company. I welcome any questions or comments your may have.
Thank you for reading my Blog!
Showing posts with label Blogs. Show all posts
Showing posts with label Blogs. Show all posts
Friday, September 11, 2009
Wednesday, July 1, 2009
Using social media tools to expand your potential customer base
Twitter and Linked In and Blogs…. Oh My!
Twitter and Linked In and Blogs…. Oh My!
Twitter and Linked In and Blogs…. Oh My!
Sometimes it would be great to ask the All Knowing Wizard of Oz to tell you what to do with these new marketing tools. Since he is not available, I hope that I can answer some of your questions.
I started to try out Twitter a few weeks ago as a way to expand my connections. My goal is to find small companies that are ready to expand their sales and marketing efforts in the US. I then help them to connect with sales people and customers across the country and the world. The way I think of the social networking sites is like a TV commercial. I am sending out a very small message to a large pool of prospective customers. The focus of the message is my brand, me, and where to find more information as a fellow up. For example, books that I am reading, updates to my blog, meetings I am attending and that I am looking for sales people to sell my client’s products.
How does this tool fit into my sales strategy?
Think about the classic sales model of a big funnel. The inputs into the funnel are raw unqualified prospects. In the old days of the 1980’s the inputs came for responses to advertisements. The outputs of the funnel are customers that purchase something from you. The challenge in this model is to mover prospects through the selling process from raw leads to closed sales. The Social Networks are a way to get people that are interested in your specific message and then drive them to the next step in the selling process. In my case the Twits drive traffic to the Blog. The Blog drives traffic to my Web site, which gets people to send me an email requisition more info.
Who is reading my messages? For me it is a lot of people that I do not know. My goal for now is to let the network grow. The bigger the audience the higher the probability that my commercial with hit the one person that I am looking for.
If I post someone finds interesting, great!
If they read that leads then go to my Blog, Wow!
If they read the Blog and then contact me, Hurray!
Some people commented on my Linked In postings that Social Networks do not have a good ROI. I learned from Bill O’Leary in the early 80’s that ROI is Return On Investment. What is the investment in a Blog? What is the investment in a Tweet? Nothing but my time! The ROI for only one hit is huge and worth my investment in time.
I hope that you found this interesting. Please post any comments or questions, and please add your name to the followers list.
Twitter and Linked In and Blogs…. Oh My!
Twitter and Linked In and Blogs…. Oh My!
Sometimes it would be great to ask the All Knowing Wizard of Oz to tell you what to do with these new marketing tools. Since he is not available, I hope that I can answer some of your questions.
I started to try out Twitter a few weeks ago as a way to expand my connections. My goal is to find small companies that are ready to expand their sales and marketing efforts in the US. I then help them to connect with sales people and customers across the country and the world. The way I think of the social networking sites is like a TV commercial. I am sending out a very small message to a large pool of prospective customers. The focus of the message is my brand, me, and where to find more information as a fellow up. For example, books that I am reading, updates to my blog, meetings I am attending and that I am looking for sales people to sell my client’s products.
How does this tool fit into my sales strategy?
Think about the classic sales model of a big funnel. The inputs into the funnel are raw unqualified prospects. In the old days of the 1980’s the inputs came for responses to advertisements. The outputs of the funnel are customers that purchase something from you. The challenge in this model is to mover prospects through the selling process from raw leads to closed sales. The Social Networks are a way to get people that are interested in your specific message and then drive them to the next step in the selling process. In my case the Twits drive traffic to the Blog. The Blog drives traffic to my Web site, which gets people to send me an email requisition more info.
Who is reading my messages? For me it is a lot of people that I do not know. My goal for now is to let the network grow. The bigger the audience the higher the probability that my commercial with hit the one person that I am looking for.
If I post someone finds interesting, great!
If they read that leads then go to my Blog, Wow!
If they read the Blog and then contact me, Hurray!
Some people commented on my Linked In postings that Social Networks do not have a good ROI. I learned from Bill O’Leary in the early 80’s that ROI is Return On Investment. What is the investment in a Blog? What is the investment in a Tweet? Nothing but my time! The ROI for only one hit is huge and worth my investment in time.
I hope that you found this interesting. Please post any comments or questions, and please add your name to the followers list.
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